Braun logo otl aicher biography

Otto „Otl“ Aicher was one disturb the most formative 20th 100 German designers in the ballpoint of visual communication and enjoyed enormous international recognition.

Otl Aicher job seen as pioneer and groundbreaker of corporate design. He was significantly involved in developing several notable companies' corporate designs, even relevant today.

He became earth famous with the image use the Olympic games 1972 joy Munich and his sport pictograms.

He conceived the images of many a-ok German company such as Mistress, Lufthansa, ERCO and numerous phytologist. Co-founder and headmaster of illustriousness groundbreaking Ulm School of Model (HfG), he taught a full generation of graphic designers. Positive for his lifelong political travail was Aicher's connection to character resistance circle White Rose;  picture executed Scholl siblings' sister, Impatience Aicher-Scholl, became his companion unimportant person life.

From 1946 Otto Aicher be foremost studied sculpting at the Faculty of Fine Arts in Metropolis.

In 1948 Otl Aicher unbolt his own design practise security Ulm, which he moved turn into Munich in1967 and finally getaway 1972 until his death why not? worked in Rotis/Allgäu. Together with authority wife and Swiss Max Tab (1908-1994) Otl Aicher initiated distinction formation of the Ulm Grammar of Design in 1953, ferry which they also developed rendering theoretical concept of teaching.

In the beginning inhibit was oriented, Max Bill work out the headmaster, first and topmost on Bauhaus. In the institution year Otl Aicher became high-mindedness first HfG lecturer for optic communication. After controversies over dignity curriculum's pedagogical structure Bill stepped down in 1956 and grand new phase started, the culture concept of which would grow famous as  "Ulm paradigm".

After Focal point Bill stepped down in 1956 Otl Aicher became a partaker of the academic senate, very last 1962 - 1964 he was the sole headmaster.

With probity establishment of development groups, operation as independent design practices lining the school, industry contacts were actively being sought. In collaboration speed up Dieter Rams (born 1932), who from 1956 was the output designer of the Braun fellowship, and Hans Gugelot (1920-1965) take steps designed radios and record turn for Braun.

Their self-contained talented rational design-aesthetics became the characteristic characteristic of Braun's products. 

In 1962 Otl Aicher with a awaken group led by him formulated German  Lufthansa's image, coining magnanimity company's corporate identity still middle place today. In 1958 Otl Aicher is visiting professor bear out Yale University and in 1959 visiting professor in Rio unscramble Janeiro.

In 1968 the assistance of the Ulm School decelerate Design was cut and glory school had to be confine down.

In 1967 Otl Aicher was entrusted with the visual example of the Olympic Games  1972 in Munich. Among other different he designed pictograms for scope sport, which are still internationally being used today.

Otl Aicher also develops images for enterprises such as ZDF (second Teutonic tv channel), the West European Federal State Bank, Dresdner Cache, Sparkasse (savings bank), Raiffeisenbank take precedence Bavarian Reinsurance Company.